About The SUP Company

Founded in January 2015, The SUP
Company has grown to become one of Europe’s leading specialist watersports
retailers, with a focus on paddleboarding, wingsurfing, foiling and time well
spent on the water.

From inflatable paddleboards and hard
boards across multiple paddling disciplines to premium wingfoiling, efoils, foiling assists and foiling equipment, we offer expert advice, carefully selected products and one of the most comprehensive ranges in the UK.

Two Waterside Locations

The SUP Company x Woodmill is home to the UK’s
largest paddleboard test centre, giving customers the chance to try a wide
range of boards before they buy.

The SUP Company x Lymington is our specialist
wingsurfing and foiling destination, offering one of the UK’s most impressive
demo selections just steps from the water.

Expert Advice & Leading Brands

We proudly stock paddles, accessories,
apparel and equipment from many of the world’s leading watersports brands,
including AXIS, Duotone, Eleveight, Red Paddle Co, Fanatic, Starboard, SIC
Maui, JP Australia, Jobe, ONE Ocean, Moloko, Infinity, Vaikobi, ION, Mystic and
O’Neill.

Guidance You Can Trust

Whether you are choosing your first
paddleboard, upgrading your paddle, or starting your foiling journey, our
expert guides and advice are here to help you make the right choice. Backed up by our comprehensive test centres in Southampton and Lymington.

Part of the Above Board Group

The SUP Company is part of the Above
Board Group, alongside our sister businesses The Paddle Centre and Woodmill Coffee Kitchen.

Discover why paddlers and watersports
enthusiasts across the UK and beyond choose The SUP Company for expertise,
quality and genuine time on the water.